Designing A Product

Baitd, design, industrial design, products -

Designing A Product

I am a Designer. I am specifically an Industrial Designer, which in short means that I design products and experiences around those products. I get to use my skills to design within sexuality. It’s fun, I like it! It’s also stressful, and nerve racking. One thing I have noticed that so many designers speak a different language that other professionals. I tend to speak in terms of visual nuances and details, while the people around me speak of broad strokes and the macro idea of something. It’s daunting, but man do I love a challenge.

In this series of posts, I will talk about the one thing I know intimately. Design, it’s process, it’s theory, some philosophy, the skill and the work. Design is something I know well. However, I in no way intend to describe myself as an expert. I just happen to know a thing or two and have gotten really good at following my natural inclinations.

All process of design starts with an idea. Not all ideas are good ideas. Not all idea are precious. Some ideas you should just let the hell go. Ideas are like sheets of paper. They can be anything. Good ideas are golden. Good ideas make you think differently and look closer at something or have you view everything with a fresh perspective.

For me, ideas go through an extensive process where there are massaged and validated and evaluated from all sides to see if this is something worth pursuing. When we come up with an idea here at Bait’D, I usually first bring it to a sheet of paper and begin sketching through the idea as though it were a real product. This allows me to think through any trouble spots and think deeply about the function of the product.

One of our first designs was a twisting hand cuff bracelet. This seemed like an awesome idea of many that I conceptualized but I missed one detail that changed everything about how we were going to able to design the product. To add more interest to the shape of the design, we added a bell curve to the overall shape and this turned into the bane of our beginning existence. We were able to get it manufactured but eventually determined the cost was more than what we had intended and the weight of the cuff would not be what we wanted for our consumers. We ended up losing the original feeling that we wanted to be experienced in the design. The end result was something heavy and confusing. Not at all what was intended. Pretty awful actually. However, we have designed a replacement for the cuff based on what we have learned in the year since that design and I believe this will be a much better user experience. I look forward to getting our first model.

I design products that are classified as jewelry but function as products. They are intended to be used, not just worn. They are meant to be engaged with and engaging. The wearer has to love the but the end experiencer has to enjoy them too. My work is not just the aesthetics but also about the user experience. Ultimately, designing how I want our consumers to feel when they use our products.