Bait'D: BDSM Lite

baitd, bdsm, empowerment, sexual, sexy -

Bait'D: BDSM Lite

Our space within the BDSM community is a light one. We are taking the sometimes perceived as dark and seedy and turning a light onto it, a silver or gold light. We are taking the industrial and making it beautiful with carefully selected materials, partnering with fine jewelry makers and diligently striving to innovate the BDSM product industry. We work to change the standard and perception of kink and sexuality. We make luxury BDSM products.


Nipple clamps are usually industrial and easy to spot out. Floggers have a specific mission and size and we intend to shift that standard. Handcuff are hard to accessorize and we want to make it easy to pair with your favorite maxi dress or evening couture. We like adding a bit of mystery to the design so that we can add a bit of mystery to you. We want you to be able to be seen without being easily “pegged” as kinky. We like mystery. We are selling mystery. And with that mystery sometimes comes it’s difficulties.


A challenge we are continually trying to solve is helping the public understand the perception of kink and BDSM as not something sticky and to be avoided. We want to encourage women to lean into their sexuality. All aspects of it. We want to provide a tool to be spontaneous and ambitious in your sexuality. We want fashion and sex to be items worn as freely as your favorite watch because of how it makes you feel. How it make you feel you are seen and how you are perceived by those around you.


We want you to be strong, powerful, sexual, and amazing. In whatever way that means for you.

For us here at Bait’D , that means freely embracing sexuality and openly embracing aspects of yourself that might otherwise be hidden. We may be BDSM lite but we are full of experimentation, hardwork and perseverance. Just like the women we seek to serve.